![]() ![]() ![]() With the amount of baggage now tied to the name, Meta has taken steps to “move beyond” and shed that identity for a new one. Perhaps in the past, Facebook was the right name for the parent organization because it brought with it the fame and weight of their most popular platform. The intelligence that Meta prioritized profit over the well-being of its users has prompted a host of questions about the lack of transparency in how Meta handles user data and the lack of regulation of the Facebook platform. The timing of this rebrand cannot be ignored, as it is likely the name change is part of a strategic approach to distance the company from the recent negative headlines and legal scrutiny associated with the name “Facebook.” Setting the parent organization up as something distinct from the apps they own helps to separate any future endeavors from Facebook-related criticism.Įarlier this year, former Meta employee and whistleblower Frances Haugen shared internal research that revealed potential harm the social media platforms cause for their users, including political polarization and mental health issues among teenage girls who used Instagram. The word “meta” has several meanings, but the definition the company cites as their inspiration is “beyond” i.e., moving beyond limitations into the future. The parent company of social media platforms Facebook, Instagram and WhatsApp, previously known as Facebook, Inc, has announced a new name-Meta-alongside a new brand and visual identity. ![]()
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